Vinny Festa | Leader of UX

With over 14 years of experience in the field of user experience (UX) design, I has established myself as a leading director and senior manager. My career is marked by a relentless pursuit of excellence in crafting user-centric designs that not only meet but exceed user expectations. My approach to UX is rooted in a deep understanding of user needs, innovative thinking, and a commitment to delivering high-quality digital experiences.

• Developed and executed UX strategies using KPIs, driving a 78% revenue increase.
• Led the hiring process and managed a high-performing UX team, enhancing team capabilities and delivering superior user experiences
• Enhanced user satisfaction by 65% through UX research, visual design standards, and mentoring.
• Demonstrated the value of a dedicated UX department to stakeholders, leading to increased investment and company-wide
  adoption of UX practices.
• Implemented accessibility and responsive design, boosting user engagement by 30% and satisfaction by 20%.
• Collaborated across teams to solve design challenges, improving innovation by 25% and efficiency by 15%.
• Optimized user experience based on research and feedback, increasing retention by 24% and referrals by 15%.
• Drove growth by partnering with Adobe, designing a B2C configurator, and presenting at conferences, boosting client onboarding
  by 30%

• Successfully rebranded the entire Hertz/Dollar/Thrifty portfolio, tailoring each brand to target specific demographics and enhance
  brand voice. By creating a unified cross-brand design system for web and native applications, ensuring consistency and efficiency
  across platforms
• Built and led an International UX team that garnered multiple prestigious awards, including the AAA Innovation and Design
  Awards, Women’s Choice Award, RCA Award, CX Innovation Award, Agent’s Choice Award, and J.D. Power Award in 2019.
• Spearheaded the integration with Uber & Lyft, creating millions of job opportunities and establishing foundational design
  processes across international headquarters.
• Showcased designs at prominent creative conferences and resources, including Adobe conferences and courses, recognized as
  exemplars of best practices in design thinking and user experience. Featured in top-rated travel resources such as AAA and World
  Traveler for delivering exceptional rental car experiences.
• Implemented strategic enhancements that significantly boosted business outcomes: Streamlined the average car rental user flow
  from 8-10 minutes to a maximum of 2 minutes, resulting in a $2.5 billion annual revenue increase. Purchase add-ons at the end of
  the rental flow, achieving a remarkable 1353% increase in add-on purchases. Revamped and optimized loyalty programs,
  enhancing customer engagement and satisfaction. Enhancement of the truck rental experience, contributing to a 24% profit
  increase.

• Developed and implemented a cross-platform design system across all business branches, ensuring consistent branding and user
  experience.
• Integrated UX research and testing processes into the design cycle to enhance product usability and satisfaction.
• Achieved a significant 65% average increase in customer satisfaction by improving user experience and flow, resulting in easier
  and more enjoyable interactions with accounts and transactions.
• Led a team of 25 designers responsible for company-wide design initiatives, managing project tracking, resource allocation,
  enforcing web accessibility compliance across all digital platforms, and ensuring UX excellence.
• Modernized the user interface and experience of OOB banking applications, enhancing usability and customer engagement while
  achieving high-profile commercial project success, maintaining a 95% client satisfaction rate, and delivering projects 10% under
  budget on average.
• Developed and implemented a proprietary design methodology that reduced project completion times by 15%, driving increased
  client referrals and achieving 20% revenue growth year-over-year..

•  Established and led a design and creative department, integrating design processes into the product lifecycle.
• Implemented UX research and testing methodologies to ensure product acceptance and satisfaction.
• Introduced a creative resource request form and integrated Asana for streamlined design project management.
• Developed new company products, including a user management portal, internal SSO platforms with application hubs and
  messaging systems, a workflow authoring tool, and the company website.
• Customized and branded OOB products for clients using HTML, CSS, and JS, enhancing functionality, behavior, and visual
  identity.